Does Your Marketing Suck?
“Most marketing does suck. And it does because people haven’t thought through what they are trying to accomplish before they start spending money on marketing.”
--Mark Stevens, author of Your Marketing Sucks
Branding 101: Keep It Simple Stupid (KISS)
Many companies fail to generate brand recognition because they want to be many things to many people. The marketing geniuses of these companies simply ignore the fact that product or service expansion dilutes a brand name in the over-marketed minds of the consumer. Strong brands require contraction, not expansion.
How PR Launched A Thousand Shirts
On a recent cold, rainy and just plain miserable evening, I ventured forth to a central New Jersey office building, home to a start-up incubator called Juice Tank. Inside, I took a seat, along with dozens of other rain-soaked attendees, to hear about how one fledgling company used the iconic crowdfunding platform Kickstarter to help raise money for its e-commerce business.